The Effies don't force ideas to conform just to fulfill predetermined tactical categories. Ideas have room to breathe, evolve and exist independent of any definition. What happens when ideas are forced? More Info
ABOUT THE EFFIES
Effie awards Ideas that Work - the great ideas that achieve real results and the strategy that goes into creating them.
Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.
Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie and more than 30 national Effie programs.
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EFFIE SPONSORSHIP
Interested in becoming an Effie Sponsor. A diverse number of opportunities are available to join strategic companies partnering with the Effie Awards program to reach a key audience of agencies, clients and industry influencers. More Info
THE SELECTION PROCESS
Interested in knowing how Effie winners are determined. How many round of judging does it take to get to the winners circle? Who are the judges that are responsible for determining a campaign's effectiveness?
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